Information we collect
We may collect your name, email address, business context, product brief details, uploaded materials, and any information you choose to include when contacting us. This may include product images, price points, product descriptions, category information, and launch context.
We may also collect limited technical information such as browser type, device signals, and website interaction data through standard site analytics and cookie-based tools. This helps us maintain the site and understand how visitors use it.
How we use information
We use submitted information to respond to enquiries, evaluate project fit, deliver research reports, maintain service records, and support client communication. We may also use operational data to improve workflow quality, reduce errors, and keep delivery more consistent over time.
We do not sell your personal contact details or confidential product briefs as standalone data products. Information is used to provide the requested service and to operate PlusMetrica AE responsibly.
Research materials and respondent data
Client materials may be shown to human respondents in our paid research panel for the purpose of gathering structured feedback. The resulting feedback is then analysed internally using proprietary systems and AI-supported tools to generate the final report.
We do not represent respondent outputs as AI-generated public reviews. The human responses belong to the research process itself, and the final report is a processed analytical output intended for client decision-making.
Retention and security
We retain contact records, product briefs, and service communications for as long as reasonably necessary to deliver the service, maintain business records, handle follow-up questions, and protect against disputes or misuse.
While we use reasonable administrative and technical safeguards, no website or digital workflow is completely risk-free. Clients should avoid sending information that is unnecessary, highly sensitive, or unrelated to the requested service.
Your choices
You may contact us to request updates or corrections to your contact information, or to ask service-related questions about how your submitted brief is being handled. We will review such requests in line with our operational and legal obligations.
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